Why Facebook Boost Posts Are Terrible For Promoting Your Music

A lot of musicians are literally throwing their money down the drain.

I’m not talking about that awesome new guitar pedal you just bought… instead I’m talking about Facebook boost posts.

I know that Facebook boost posts are popular and a lot of musicians are using them but they’re actually not the best way for you to promote your music.

And your actually wasting your money and not getting everything that you pay for.

There’s 2 reasons why you want to use a Facebook ad to promote your music.

The first is obviously to get yourself in front of as many people as possible.

But the second reason is to start collecting data and statistics about how your ads are doing. You also want to start making your own custom lists inside of Facebook of people who are interacting with your ads and could be potential fans.

When you use a boost post you don’t get those options to create custom lists and see the in depth data and analytics.

So you’re basically spending money and only getting half of what you pay for.

Even worse if you don’t set up custom lists inside Facebook you lose the ability to reach back out to people who interacted with your ad.

So lets say you’re promoting a music video you can’t reach back out to people who watched 50% or more of your video. And these are people who are likely to become real fans if you take time to build your relationship with them.

The way to correctly run Facebook ads is to create a Business Facebook account. It’s totally free and takes about 2 minutes to set up. Then you can create you ad campaigns and ads inside of the Business manager and get access to all the data and custom lists.

And once you have those custom lists created THEN and ONLY then can you use a boost post to reach back out to those smaller groups of people. Maybe with a Facebook live or an ad to promote a new album or single.

So please! Stop wasting your hard earned cash on Facebook boost posts. Go set up a business Facebook account and take over the world! It’s free, easy and if your goal is to build big, engaged fanbase, it will help you a lot.

If you want to build your fanbase, grow your relationship with fans, and sell your music with an online system.

Guitar Books – Three Music Theory Books For Guitarists

Sooner or later any serious guitarist comes to realize that a solid theoretical background is the only way forward. Your ear can only take you so far, that’s when your musical theory can kick in and remove any musical obstacles in your way to fully expressing yourself.

Seems pretty straight forward… just go to the music shop and pick up a theory book and away we go; away we go alright… pick up the wrong book and you’ll end up more confused than you ever were before.

Musical fact of life # 1: Not all theory books are created equal.

I remember when I started my first job, it was at a music store teaching music; I had a bit of a reputation as a player in the local area playing in dance bands etc., and since I had already sold quite a bit of musical equipment for the music store based on my track record they thought I would be the obvious choice; if

the store had a potential guitar or amp customer they would leave a message with my mum, then after school I would go down to the store and demonstrate the gear.

Everything started out fine, I stumbled and fumbled my way through the guitar lessons, I’m not sure who learnt the most me or my students I know I learnt heaps everyday mostly about how not to teach.

Anyway, very early in the piece the store manager informed me that if I was going to continue teaching for the store I would need to be “qualified”; I didn’t know exactly what that entailed but it did sound scary

As it turned out what he meant was I needed to be formally qualified… just being able to play the guitar was not good enough if I was going to teach guitar for them.

The good news was they were going to pay for my lessons so that was neat… there was even more good news I could go to the theory lessons instead of having to work at the shop.

So I began my theory lessons and very soon became frustrated, confused and perplexed… things I knew worked on the bandstand the night before didn’t match up with the theory lesson the next day.

The more confused I became the more determined I was about finding the “truth”; so I started studying with other teachers to augment my “paid” lessons from the music store… boy, did that make matters worst; it seemed as if each theory teacher had their own slant on things many basic concepts did not match up.

Long story short… after a lot of playing, thinking and research I discovered….

Musical fact of life # 2: there are different types of theory… in fact there are three distinct types of theory: classical, jazz and rock/blues!

These are very broad categories they are all important and the complete musician needs to be aware of their similarities and differences.

They world is full of traditional classical theory books so I won’t discuss them here. Modern theory as applied to improvisation and the music of our time is what I’m about… it’s great to know what happened 400 years ago but it’s unlikely to help you secure that rock gig next Friday night,

Here’s my top three modern theory books for guitarists

Title: Modern Method For Guitar – By William Leavitt (Berklee Press)

Available from: Berklee.com

Overview: if you want to get in on the ground floor and study guitar and theory as applied to the guitar fretboard, this is the place to start!

Available in three volumes; the first sixty pages of volume one covers the basics of reading music in the first position of the guitar.

Part two of Berklee volume one introduces the five standard fingering patterns for reading music over the fretboard.

Title: Jazz Studies – by Bruce Clarke (ed clinch v.i.s.e text)

Available from: BillyHydemusic.com.au

Overview:A fantastic book that takes off were the Berklee book volume one finishes; the Jazz Studies book is ideal to use in conjunction with Berklee Volume two.

Fantastic explanations of how modes, cycle 5 and cycle 7 concepts work Jazz studies is a great introduction into the world of improvisation, if you have studied traditional theory this book will “blow the lid off” how you look at theory. Step by step instruction, very easy to understand. Highly recommended.

Title: “See It – Hear It / Hear It – Play It” – by Dick Grove

Available from: DickGrove.com

Overview:A complete course with DVD/text instruction from the man himself Dick Grove, you could easily pay $100,000 in college instruction and never get this type of tuition.

Everyone learns differently the DVD’s bring the written text to life helping to maintain the student’s motivation and enthusiasm. Any one of these individual courses or combination of all three theory texts will clear the way for you to express yourself on the guitar.

Ten Important Things to Look for in Choosing a Royalty Free Music Website

Looking for some great music for your newest film but don’t have the budget for hiring a composer? You’re in luck because there’s actually a lot of great music out there that is royalty free or in the public domain that may work perfectly for your next film. Whether you’re a pro filmmaker or a novice YouTube video creator, having a quality soundtrack behind your visual masterpiece is going to make a huge difference.

There’s nothing more frustrating than selecting link after link of MPEG or WAV files in search of a good, moody piece of music, only to find some crappy, poorly recorded junk. The good news is, there are a few sites that offer superb songs with quality arrangements that were recorded in a professional studio. These sites have their music categorized by genre to help you weed through the stuff you’re not interested in, so you can get to the gems.

I’ve compiled a list of the key things to look for when choosing a royalty free music website. I believe these suggestions will help you find the music you’re looking for. Keep in mind, most of the time the hardest part of finding good music is sorting through the junk once you’ve found a site. You’ll be looking for sites that offer the best music and are easy to navigate. Also look for sites that are professionally built and equipped with real time players to sample the songs. You’ll want an instant download button to copy the songs directly to your computer. The most important things are finding a site that is safe and that offers their music for free.

Remember, if you are using the music for something other than personal, let’s say uploading a video to YouTube, you will still need to place an attribute on your finished work. In some commercial cases you will need to pay a one-time licensing fee of perhaps 25 or 50 bucks, but that’s it.

Here’s my list of the ten key things to look for in royalty free music websites:

1. Free downloads

Look for sites that offer free downloads of their music. If they’re asking for money up front, move on to the next site.

2. Real time player

A good site will have a built-in music player so you can easily sample a song with one click. You would think this is a no-brainer but you’d be surprised.

3. Easy to navigate pages

You want to look for a site that has their music categorized by genres or music styles.

4. Quality sound

What good are a thousand songs if they all sound like crap? Listen to a few selections and you’ll know right away if the music was recorded in a professional studio or someone’s bathroom.

5. Licensing options

The best sites offer their music to the public for free but for those who want to use the music for YouTube videos or Facebook postings, you’ll need a Creative Commons license. Also a quality site will offer a standard license for filmmakers and other commercial applications.

6. Vocal and non-vocal mixes of each song

Being able to mix up your soundtrack by introducing a recurring theme is a great option. Perhaps you want to start with the instrumental version of a song, then use the vocal version during your film’s closing credits. It’s a classy Hollywood trick used by the best filmmakers. Remember Titanic?

7. Visual Representation for each song

Some sites offer a photo or picture as a representation of how the song is going to ‘feel’. It’s a great tool for quickly perusing through song titles.

8. Limited Quantity

Bigger is not always better. Some sites offer an overwhelming selection of music. Sometimes less is more. Who wants to search through 10,000 songs?

9. Search Feature

Some sites offer a search feature to narrow your results. For instance, you can type in a particular mood or other key characteristic to find the songs that interests you.

10. Custom Music Services

Some sites have music producers for hire who can create a song or entire soundtrack for those movies or commercial projects that want unique and original music.

Talking about originality, how can you know if the song you want has been used many times before? Unfortunately, there’s no way of knowing how many thousands of people have used the same song you may want to use. Perhaps it’s better to take the road less traveled and pick from smaller, lesser known websites. There’s plenty of great royalty free music out there if you do a little digging.