Acknowledging the Music Instructor Who Brought You Up

It would be the most optimum by far for any musician to have music lessons from an early age, routinely and progressively. It goes without saying that quality of instruction is of utmost importance, as per an earlier article. A good instructor instills the musician with a solid foundation of fundamental truth, and cultivates the blossoming of virtuosity, all in a systematic manner that is not strained or rushed, but follows a line of organic development. To give the analogy of cheesemaking, if the talented student is the rennet, the instructor is the milk.

Having good instruction is so integral that it is customary for even word-class classical performers to publicly acknowledge the primary teachers who brought them up, such as in biographries, concert programs, liner notes, etc. It is usually a hallmark of prestige for the performer to validate their instructors in such a way. It is a feather in their own cap. A good instructor who is the primary one to bring up the musician is worth his/her weight in gold.

But what about those talents who are entirely self taught? Look, we understand that life produces various circumstances and that people come from all walks of life, some privileged, some underprivileged. For example, a child may possess an innate talent and passion for music, yet they may be from an environment so underprivileged that their parents or guardians may not even be able to afford lessons, let alone an instrument. Many try their best to realize their dream somehow and do the best they can within their ability. This is usually the factor behind self-education.

While there are some definite huge talents who have manifested themselves this way, the truth of the matter is that their spectrum of ability and potential could have blossomed tenfold, had they had the advantage of nurturing instruction. Think of the ingenious old man who lived in the Mississippi Delta during the early turn of the twentieth century, who had nothing but a guitar, a pick and his own voice. And look at what soulful art he created on his own. Now, think if that same individual had the advantage of a quality instructor who taught them about music and cultivated their talent for maximum potential. Their soulful expression of their art is inherent. That would not change. But their breadth and power to express that would put them on an even higher plateau, perhaps another Mozart.

There is another factor where some musicians feel they do not need instruction, that it will only impede their creativity and undermine their artistic integrity. This stems almost exclusively from bad instruction. As covered in one of my earlier articles, bad instruction does more harm than good. No instruction is almost better than bad instruction as poor teaching can ruin one’s musical appreciation. Good instruction does the exact opposite of what some fear, in that it empowers and brings out maximum creativity and ability to express one’s artistic integrity.

Interestingly enough, the ones who most commonly shun instruction are those musicians whose proclivity or gift is in composing or songwriting, more so than those who are virtuosic with an instrument or voice. There is a human tendency to be impatient when it comes to creativity. Obviously, this is more evident in creative minds. This is because the life force can “create” something instantaneously. Close your eyes and envision something, no matter how fantastic, elaborate or surreal. You envisioned it within seconds, didn’t you? That’s how the basic essence of you works. Those whose passion is to create something aesthetically, such as a composer or songwriter, for example, operate their minds with such lightning speed. To then learn such basic things as notes, etc., seems tedious to them.

The truth of the matter, however, is that music, while spiritual in nature, requires material world components to manifest, such as soundwaves, timing, etc. So as fast as it is to envision a creative concept, it is quite something else to transfer it into actual music that is heard by others and not just inside the composer’s head. The good instructor will know exactly how to cultivate this in the talented mind and bring it out with its maximum energy and force.

The accomplished musician who has been fortunate to have a main instructor who has almost mentor status will hold that person up as a trophy, because they are not only crediting them, but are showing their own prideful identity as a musician. If one fails to do this, it is an indicator that they are not actually as accomplished as they purport themselves to be.

Music Sparks Emotion in a Video Commercial

Have you ever tried to watch a video commercial or advertisement without music? If so, there are few things you may have thought: that it was different due to the silence yet you seemed to like it, or you didn’t care for it at all making it easy to go on with your daily activities never giving it a second thought as to what the commercial was even selling. Ninety five percent of the time the latter happens because music is almost a sure-fire way to create emotions and moods in video advertising.

When it comes to advertisements, music has the power to create better moods in video commercials, as well as to bring a more personal touch to these ads. As a result, it provides a better impact to their target audience, therefore effectively promoting products and services.

While visuals might be appealing to marketers’ target consumers, the use of music in video media advertising tends to create a more lasting impression in consumers’ minds, providing a great chance for companies to build positive brand or company images.

Setting the Mood

Simple video advertisements sometimes could set the proper ambiance when they are without music. Of course, there are some scenes which might be perfectly shot and produced, but music enhances this mood and ambiance in any video media, providing a great complement to these scenes and stamping a long-term impact in the audience’s minds.

Consider this situation: There is a video of a woman who seems to be standing in the middle of crowd. With the video alone, it doesn’t seem to mean anything. There is also a big chance that people would simply forget it, thinking that it is just some boring video. On the other hand, applying music in this advertisement would set a deeper mood – something that would connect better to the target audience. Slow music in this situation would set the mood of sadness, as if the woman is sadly waiting for somebody. On the other hand, upbeat music would set a more positive and outgoing mood, as if the woman would soon do something funny.

Suggesting the Right Emotions

The use of music in video commercials also hints what the audience or the target market should feel when they see these ads. Without music, people are sometimes confused as to how they should react to these ads. Music in video ads makes sure that your desired feelings are conveyed to your audience by suggesting certain emotions. It does not overly push the feeling towards your audience, but it acts as a way to make your audience think about what they should feel as suggested by the music. Music in video media ads, therefore, helps marketers and advertisers to somewhat help tell the target audience which kind of feelings should be felt in these video advertisements.

Evoking More Intense Emotions

Simple emotions found in scenes in video ads can be heightened further with the use of music. A scene of a sad woman would even be sadder with the right music, and can evoke more intense emotions to its viewers. Music can greatly affect the effectiveness of these video media ads because they can make the audience relate to a particular emotion or feeling. Affecting people’s emotions through music will make your advertised product, service or company to be related to a particular strong emotion, such as happy, uplifting, energetic or loving.

Catchy Tunes Tend to Leave Longer Lasting Impressions

Admit it – once in your life, you might have had some music stuck in your head because it was played in some video advertisement. Months or years later, you still remember that particular product, service or company whenever you hear the music. People tend to link music, brands and companies together, which just shows how effective music can be in video advertisements as compared to using only text or visuals. Video media advertising and commercials with music invest in long-term brand or company images in the consumer’s minds.

Video advertisements that tend to be the most effective, almost always balance between the use of audio and video. Music can enhance the audio, and it should offset the video to effectively relay the marketers’ desired messages to their particular audiences.

Some advertisements are better without music, but these are very rare and always depend from case to case. Most of the time, the best advertisements which leave lasting impressions are those with perfect mixtures of audio and video. The next time you watch a video advertisement, consider muting the audio. You will see a different message and effect as compared to watching it with the audio and music.

Music – A Relaxing Remedy

Putting your hand under the face, feeling down and depressed, are you pondering over the easy ways to escape from the gloom? Then click to the music of your choice, and be not reluctant to tap and swing with its beats. Shortly a stress-free and tranquil feeling will supersede the exhausted state of mind. Studies disclose, an individual torn and tattered by a loss or heartbreak needs to divert the attention. Brooding over the painful event will only multiply the frustration. We are not always fortunate enough to find the company of healing hands and words. Therefore, music is an easy and speedy way to forget or at least diminish distress. It can work as a dynamic catharsis therapy, consoling the dejected and discouraging any negative functionality towards the people around, which will only add isolation and alienation for the person. This technique can avert the mind from feeling of fatigue and heighten positive mood states. A study reported that sad music brought up a wide range of complex and partially positive emotions such as nostalgia, peacefulness, and tenderness. Whereas on the other hand happy songs that lift your spirit make you see the world differently than that of a sad person.

Music knows no boundaries or geographic divisions. Every one in every corner of world relishes from it, as a universal language. Music enters the life of an individual when a lullaby, regardless of its meaning, drifts the infant to the serene realms of sleep. Gradually it takes the form of nursery rhymes and children enjoy swirling and swaying with the rhythm of words. Poetry is firstly enjoyed for its music and then for its theme. No festivity is considered complete without it throughout the world.

It is interesting to know that music is found to alter heartbeat, blood pressure and respiration. There are few activities in life that utilizes the entire brain, and music is one of them. A research team recorded a group of individuals who were listening to music. They found that listening to music employs the auditory areas and large-scale neural networks in the brain. In fact, they believe music can activate emotional, motor, and creative areas of brain. Listening to music while exercising can improve work out performance. It is proven that long lasting preferences are due to an emotional attachment to a memory associated with the song. After discussing music as an escape, we may very well state that it soothes the mind and heals the heart.